SEO is short for Search Engine Optimization is the process of enhancing the quality and quantity of a website by enhancing and increasing their website traffic. This is done by increasing the visibility of the website. It optimizes the website to get organic, or un-paid traffic from the page results of search engines.
The question that arises this article is to know if blogging helps a business’s SEO efforts or not? One of the best things that can help the visibility of your digital presence is to start a blog. Here are some of the reasons that explain how blogging helps businesses’ SEO efforts.
1. It keeps your website fresh
Blogging will help you keep your website fresh and updated. One immediately lose trust in a website that hasn’t been updated in a long time. If a company hasn’t been blogging fresh, it is possible that the information provided to them are old and debunked. For instance, if you are an e-commerce business, you need to keep your website updated with all the available, new, and trendy costumes like the Lucifer Merchandise from the very trending Netflix show, death stranding jacket or the Wonder Woman Jacket. You would need your website to have the latest designs and products.
Google usually offers the freshest and updated content to its users. Keeping your website fresh and updated would be useful for the optimization of your website. Updating websites on a regular basis can be a hard task so the least you can do is add new blogs and content to your website on a daily basis.
2. It keeps people on your website for a longer period of time
Google makes sure to offer the best search engine results with the users. If the first page of Google is not helpful for the user, Google will immediately change the results to appear on the first page. On the other hand, if a user spends more time on your page, Google would assume that this website is a useful one. This helps your website to be on the first page of the search engine as per the keywords used.
The time people spend on your website is the factor that helps Google to decide how important and useful your website is to the people who search. If you have a good quality blog on your website, that would help the customers to take their time and spend more time on your website. The more time spend on your website, the more Google thinks of it as useful. Blogs can help the customers and potential customers to spend more time on it and eventually rate it to be better and useful.
3. It helps you to target long-tail keywords
One of the most important aspects of a SEO strategy is to ensure that your website is a part of the first page of the search engine. This requires companies to use the correct long-tail keywords. Keywords help you to fit in the right page. These long-tail keywords are perfect to insert in a blog.
The keywords used by the user need to be already in your blog so that Google ensures to put your website and blog first in the search to match their search. The more your keywords match the keywords of the users, the better place your website will have on the search engine.
4. Internal linking
SEO has a vital factor of links and interlinks that can be created by an individual easily. Not including links and interlinks in your website can get you from the first search engine page to the tenth. It can disrupt your website traffic.
You can probably find some good interlinks on the first page of your website. Although, once you start publishing blogs on your website, including link and interlinks can be much easier and efficient. It can provide you more opportunities. Whichever page you are linking to your website can make Google use its algorithm and strengthen your connection with the targeted keyword.
5. Quality Blogs can help others get interlinked with you
The internal links matters a lot. Although, an important part of SEO is to earn external links. You can only grab on to the opportunity of getting external links if Google thinks of your website as trustworthy, reliable and authoritative.
When you write a quality blog that provides useful information, other websites may read and find it valuable as well resulting in a likelihood that they would love to give you an external link of their website. The better and more blogs you have, the more possibility it is that you might be able to get external links to boost up your SEO service. Companies that have quality blogs are likely to have 97% more inbound links.