You cannot afford to let the design of your website scare your customers away when you are so close to converting them into loyal clients. Maybe the reason your customers are running away from your website and the increasing bounce rate is indicating towards not-so-good website design. Your website design plays a huge role in enhancing user experience and if your website is failing to provide the experienced user wants, then you are in danger of falling down the Google SERPs.
If you are facing any problems regarding your website design, then we are going to help you with some basics of website designing which will surely straighten out issues. It doesn’t matter if your website has a Magento web design or other, every web designing has some basics which must be adhered to create an engaging website design.
- Provide a Clear Visual Hierarchy
When there are several design elements, all contending for attention, focusing on any one thing can be somewhat confusing for visitors. Due to this, your website visitor may face difficulty finding an important piece of information and may miss out on something crucial. This indicates a problem in your design providing a clear hierarchy and this may prompt the user from jumping away from your website to finding the solution of their problems on one your competitor’s website where they will find clear hierarchy.
Your website design must be engaging and convenient to use for your users so they know and understand how to navigate through it.
- Provide users the proof that you can be trusted
Providing your new customers the proof that you can be trusted is very important to your users. This is something we call social proof where you use the reviews by past customers as a third party mention of your brand and services to increase your authority. You can use pictures of customers and the logos of companies and businesses you have helped achieve success over the years. Place this information on your website so that it is visible to your customers. Having such information in the middle of your home page is the best practice to quickly gain the attention of your potential customer.
- Use Clear Call to Actions
A call to attention is a marketing method of telling the users what they should do next, this makes your users understand what needs to be done next as they might be confused and stuck with the information. Placing buttons on the website such as “Get a free quote today” or “Call us now” helps users get to the point of sale quickly when they are ready to make any sort of purchase. Add theses buttons on every page so you can make navigation for users towards the point of sale quick and easy.
4. Mobile friendly
The increasing use of mobile devices and tablets have made it necessary to have your designs responsive for different screen sizes. In 2019 you cannot afford a website which is not responsive on mobile devices, either you make the layout, responsive on mobile devices or create a dedicated website for mobile devices. With Google giving way for mobile-first indexing, website design for mobile devices has to be on-point. Any website design which is not responsive on mobile devices will surely suffer in terms of Google ranking and will lose their potential customers to their competitors.
These are some of the important basics of website designing. Make sure your Magento web design is completely functional and engaging for users such that it enhances user experience.
